Rivkin Center Brand Guidelines
Logos
Vertical Lockup
Whenever possible, use the vertical logo lockup when representing the Rivkin brand. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version
Color
White
Black
Horizontal Lockup
Color
White
Black
Icons
Color
Teal/White
Magenta/White
All White
All Black
Brand Colors
Primary Colors
Teal is the core of our brand identity and should be used as the primary color across all assets that discuss the Rivkin Center in its entirety or the science program.
Hex: #00b1c1 RGB: 0, 177, 193 CMYK: 74%, 7%, 24%, 0% Pantone: 7466
Magenta should be used as the accent color for all assets that relate to the general Rivkin brand, and as the primary color for all assets related to the education program.
Hex: #ea0b8c RGB: 234, 11, 140 CMYK: 1%, 98%, 1%, 0% Pantone: 219
Secondary Colors
Hex: #005470 RGB: 0, 84, 112 CMYK: 100%, 25%, 0%, 56% Pantone: 3025
Hex: #84DADE RGB: 132, 218, 222 CMYK: 44%, 0%, 16%, 0% Pantone: 318
Hex: #9578D3 RGB: 149, 120, 211 CMYK: 29%, 43%, 0%, 17% Pantone: 2655
Hex: #A81B8D RGB: 168, 27, 141 CMYK: 0%, 84%, 16%, 34% Pantone: 241
Hex: #EF86CE RGB: 239, 134, 206 CMYK: 0%, 44%, 14%, 6% Pantone: 237
Typography
Typeface
Gotham is our primary font for header text. If Gotham is not available, use Montserrat.
Body text is Gotham or Montserrat Light.
Rivkin Center Name
“Rivkin Center” should be used whenever referring to the organization. Avoid using “Rivkin” on its own, unless the full name was used in a previous sentence. Do not capitalized “the” if using in front of “Rivkin Center”.
