Rivkin Center Brand Guidelines

The Rivkin Center’s brand assets are available below as a resource to our partners and advocates.

Logos

Vertical Lockup

Whenever possible, use the vertical logo lockup when representing the Rivkin brand. The logo is ideal on both light and dark backgrounds. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.

Color

White

Black

Horizontal Lockup

Use the horizontal logo lockup when size constraints make the Rivkin icon and wordmark illegible. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.

Color

White

Black

Icons

Please be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version. The teal+white icon should only be used on magenta backgrounds and vice versa with the magenta+white icon.

Color

Teal/White

Magenta/White

All White

All Black

Brand Colors

Primary Colors

Teal is the core of our brand identity and should be used as the primary color across all assets that discuss the Rivkin Center in its entirety or the science program.

Hex: #00b1c1  RGB: 0, 177, 193  CMYK: 74%, 7%, 24%, 0%  Pantone: 7466

Magenta should be used as the accent color for all assets that relate to the general Rivkin brand, and as the primary color for all assets related to the education program.

Hex: #ea0b8c  RGB: 234, 11, 140  CMYK: 1%, 98%, 1%, 0%  Pantone: 219

Secondary Colors

Hex: #005470  RGB: 0, 84, 112  CMYK: 100%, 25%, 0%, 56%  Pantone: 3025

Hex: #84DADE  RGB: 132, 218, 222  CMYK: 44%, 0%, 16%, 0%  Pantone: 318

Hex: #9578D3  RGB: 149, 120, 211  CMYK: 29%, 43%, 0%, 17%  Pantone: 2655

Hex: #A81B8D  RGB: 168, 27, 141  CMYK: 0%, 84%, 16%, 34%  Pantone: 241

Hex: #EF86CE  RGB: 239, 134, 206  CMYK: 0%, 44%, 14%, 6%  Pantone: 237

Typography

Typeface

Gotham is our primary font for header text. If Gotham is not available, use Montserrat.

Body text is Gotham or Montserrat Light.

Rivkin Center Name

Whenever possible, use the vertical logo lockup when representing the Rivkin brand. The logo is ideal on both light and dark backgrounds. Be mindful of how the teal and magenta look against the background color or image. If in doubt, err on the side of a single-color version.
If you have any questions regarding brand usage or need vector files, please email info@rivkin.org.